Project your course launch revenue before you build.
Enter your email list size, open rate, click rate, sales page conversion, course price, and refund rate. See exactly how many enrollments and dollars to expect.
Course launch revenue calculator
Enter your funnel inputs. Results update as you type.
The email list funnel
- Opens = list size × open rate
- Visitors = opens × click rate
- Enrollments = visitors × conversion rate
- Net revenue = enrollments × price × (1 − refund rate)
Conversion benchmarks
Warm email subscribers convert at 2-5% on a well-crafted sales page. Open rates of 20-25% are healthy; above 30% is excellent. Click rates of 8-15% on launch emails are typical. If your numbers are below these, focus on list quality and engagement first.
Launch timing tips
A 5-7 day launch window captures most buyer urgency without over-emailing. Send a minimum of 3 emails: open cart, mid-launch value, and close cart. Deadline-based scarcity (seats or time) measurably lifts last-day conversions by 30-50%.
Ready-made digital products to sell alongside your course?
CareerKit Digital offers templates, workbooks, and guides you can bundle with your course or sell standalone — zero production cost, instant delivery.