Price your digital products for payback and profit.
Enter creation cost, monthly overhead, expected sales, and platform fees. Get the minimum price to hit your payback goal — every sale after that is nearly pure profit.
Digital product pricing calculator
Enter your product economics. Results update as you type.
Zero marginal cost advantage
Unlike physical products, digital goods don't cost more to deliver with each sale. Once you've recovered creation and overhead costs, profit margins approach 90–95% on every additional unit sold — a compounding advantage as you scale.
Platform fee comparison
- Gumroad: 10% per sale
- Etsy: ~13% (transaction + processing)
- Payhip: 5% (free plan)
- Shopify: 2.9% + $0.30 (paid plan)
- Own site (Stripe): 2.9% + $0.30
Price anchoring for digital goods
Show a higher original price alongside your sale price. Offer a bundle or premium tier to make the standard price feel like the smart middle choice. Higher price signals higher quality — don't race to the bottom on digital downloads.
Selling digital downloads?
CareerKit Digital offers ready-to-sell templates and guides for creators who want to add digital products to their revenue mix.