Price your products to hit your target margin — every time.
Enter your costs and desired margin. Get the exact price you need to charge, a psychologically-rounded suggestion, and gross profit per sale.
Product pricing calculator
Enter your unit cost, extras, and target margin. Results update as you type.
Cost-plus pricing
Cost-plus pricing starts with your total cost and adds a percentage on top. The problem: most sellers confuse markup (on cost) with margin (on revenue). This calculator uses margin so your numbers match what you see in Shopify and Etsy dashboards.
Margin traps to avoid
- Forgetting packaging and inserts
- Ignoring platform fees (Etsy, Amazon)
- Not accounting for returns or damaged units
- Setting price once and never revisiting
Psychological pricing tips
Prices ending in .99 or .95 consistently outperform round numbers in conversion tests. This calculator suggests the nearest .99 ceiling price above your required price so you capture the psychological benefit without leaving money on the table.
Want zero-cost digital products?
Digital downloads have no unit cost, no packaging, and no shipping — so your margin is nearly 100% after platform fees. CareerKit Digital offers ready-to-sell templates and guides you can list today.