Price your brand deals with data, not guesswork.
Enter your follower count, engagement rate, and CPM range. Get a floor, ceiling, and suggested rate for your next sponsorship.
Sponsorship rate calculator
Enter your audience stats and CPM range. Results update as you type.
CPM benchmarks by niche
- Finance / B2B: $50–$150 CPM
- Tech / SaaS: $40–$100 CPM
- Health / wellness: $25–$60 CPM
- Lifestyle / general: $15–$40 CPM
Engagement > follower count
A 25K audience with 7% engagement drives more clicks than 100K followers at 0.5%. When pitching to brands, lead with engaged audience size and average comment quality, not raw follower count. It positions you as a conversion partner, not just a media buy.
Negotiation leverage tips
Ask for the brand's campaign budget before quoting your rate. Package integrations together (video + story + email mention) to anchor the conversation to a larger number. Offer exclusivity in your niche as a premium add-on — brands pay significantly more for category exclusivity.
Build a product that pays you every month
Sponsorships are great, but brands come and go. CareerKit Digital helps creators turn their expertise into digital products — a revenue stream that doesn't depend on the next deal.